New PDF release: Communicating Unreality: Modern Media and the Reconstruction
By Gabriel Weimann
Reviewing the pictures and meanings of the mass-mediated international, Gabriel Weimann examines the symbolic setting, the place fact and fiction are virtually inseparable. via dialogue of mass-mediated photographs of individuals, cultures, battle, love, intercourse, loss of life, group, and id, he demonstrates that there's usually a wide hole among truth and the reconstruction of "realities" as communicated via the mass media.
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Extra info for Communicating Unreality: Modern Media and the Reconstruction of Reality
In o t h e r words, i f the media emphasizes a given t o p i c t o a point w h e r e the public c o m e s t o believe that it is truly i m p o r t a n t , do political leaders then take action t o " d o s o m e t h i n g " about the issue? T h e r e is reason t o suspect that policy m a k e r s ' agenda might be affected by the m e d i a agenda and by the public, but at the same time policy m a k e r s , acting also as news makers, may be involved in creating the events and issues that appear on media agendas and c o n s e q u e n t l y on public agendas.
T h e i m p a c t o f this climate o f o p i n i o n is the initiation o f the p r o c e s s called the Spiral o f S i l e n c e . O n c o n t r o v e r s i a l issues, p e o p l e form impressions a b o u t the distribution o f public o p i n i o n . T h e y try t o determ i n e w h e t h e r they are in the majority: w h e t h e r public o p i n i o n tends t o agree with t h e m . I f they feel they are in the minority, they t e n d t o r e m a i n silent on the issue. I f they think public o p i n i o n is changing away from t h e m , they tend t o remain silent on the issue.
T h e mass m e d i a can affect the Spiral o f Silence in three ways: (a) T h e y shape i m p r e s s i o n s a b o u t w h i c h o p i n i o n s are d o m i n a n t , (b) they shape impressions a b o u t w h i c h o p i n i o n s are on the increase, and (c) they shape impressions a b o u t w h i c h o p i n i o n s o n e can utter in public w i t h o u t feeling isolated.
Communicating Unreality: Modern Media and the Reconstruction of Reality by Gabriel Weimann